Head of Consumer Strategy & Operations, Uber Eats Taiwan

About the Role

The Head of Consumer Strategy & Operations is a cornerstone of the Taiwan leadership team, reporting directly to the General Manager. This role is the primary architect of Uber Eats Taiwan’s consumer growth engine, responsible for driving eater acquisition, engagement, and long-term loyalty while optimizing investment efficiency.

You will operate across both short-term execution and long-term strategy—owning growth OKRs in a highly competitive landscape while designing the roadmap that ensures Uber Eats remains the platform of choice for consumers in Taiwan.

This role also leads the evolution of our cross-platform membership strategy (Uber One) and builds a scalable, partner-centric growth ecosystem with merchants—ensuring growth is sustainable, profitable, and mutually beneficial.

What You’ll Do

Consumer Lifecycle & Growth Strategy

• Own and design the end-to-end consumer growth strategy across acquisition, retention, and resurrection

• Continuously benchmark against competitors to strengthen Uber Eats’ value proposition while maintaining margin discipline

Investment Strategy & Unit Economics

• Define the strategic framework for eater investment and capital allocation

• Analyze unit economics and ROI to optimize spend efficiency and drive sustainable growth

Membership Strategy (Uber One)

• Lead the strategy for Uber’s cross-platform membership program across Delivery and Mobility

• Own value proposition design, lifecycle optimization, and long-term economic viability

• Deepen engagement with high-value consumer segments

Merchant-Partnered Growth

• Build a mutual growth ecosystem by aligning merchant-funded offers with consumer demand

• Lead co-marketing strategies that unlock incremental volume and shared ROI for both merchants and Uber

Eater Experience & Product Influence

• Act as the key interface between Taiwan and Regional/Global Product teams

• Shape the local product roadmap across UX, membership features, and merchant tools to ensure a best-in-class consumer experience

Strategic Partnerships (3P)

• Develop and scale external partnerships (e.g., financial institutions, telcos) to acquire high-value users beyond core channels

Team Leadership

• Build, lead, and develop a high-performing Strategy & Operations team

• Foster a culture of analytical rigor, commercial creativity, and strong execution

Basic Qualifications

• 10–15 years of experience in high-growth eCommerce, strategy consulting, or commercial operations

• Demonstrated experience managing complex consumer growth levers at scale

• Strong strategic thinking combined with hands-on execution capability

• Fluency in English and Traditional Mandarin (written and verbal)

Preferred Qualifications

Market Intuition & Competitive Strategy

• Deep understanding of the Taiwanese consumer landscape and competitive dynamics

• Ability to rapidly adapt strategies while maintaining strong unit economics discipline

Strategic & Financial Acumen

• Expertise in unit economics, P&L ownership, and capital allocation

• Ability to translate data into clear commercial narratives and strategic decisions

Growth & Product Expertise

• Strong command of consumer lifecycle management, subscription models, and UX principles

• Experience driving growth through both marketing and product levers

Cross-Functional Leadership

• Proven ability to influence across a complex matrix organization

• Experience aligning local market needs with regional/global strategy and working with Legal, Policy, Comms, and Operations

Analytical Excellence

• Highly data-driven with strong problem-solving capabilities

• Comfortable navigating ambiguity and translating insights into actionable strategies

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Ready to Ride?

This isn't the kind of place where you follow a playbook — it's where you help write one. If you're driven by impact, energized by challenge, and ready to shape how the world moves — we'd love to hear from you.

You may be eligible for bonuses, equity, and other compensation, as well as a range of benefits. Explore our benefits.

Offices remain key to collaboration and Uber's culture. Unless approved for full remote work, employees must spend at least 50% of their time in-office. Some roles, like those at greenlight hubs, require full-time in-office presence. Ask your Recruiter for details about this role's requirements.

Uber is proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.